It is the goal of Body Language Academy Ltd to bring You information that is tailored to Your individual needs and, at the same time, protect Your privacy. The following is a summary of the various ways we treat the information You provide Us while using Our Site.

Unless the subject or the context otherwise requires: words and expressions used but not specifically defined herein and defined in the End User License Agreement (Hereinafter: “EULA”) in force on the date when this Privacy Policy or any amendment thereto, as the case may be, first became effective, shall have the same meaning ascribed to them therein, and to the extent that no meaning is attached to it in the Danish law, the meaning ascribed to it promulgated under Danish Law.

Your privacy is important to Us. That’s why we’re committed to protecting and respecting Your personal data in accordance with the Data Protection Act 1998 (DPA) and the EU General Data Protection Regulation (GDPR).

Our ‘Privacy Policy’ seeks to explain, in a concise and transparent manner, when and why We collect personal information from those who visit and use our website. It also explains how We use Your personal data, the conditions under which We may disclose it to others and how We keep it secure.

Please be aware, that by using our website, You’re agreeing to be bound by Our ‘Privacy Policy’ and Our EULA. Please take a moment to read about Our practices and contact Us if you have any questions or concerns.

How and why We collect information from You?

You may be asked to provide Your personal information anytime You are in contact with Us, eg. when You buy a product or service, fill out Our contact form or sign up for Our newsletter or demo. Although You are not required to provide the information requested, We ask as in many cases this information is required for Us to provide You with our products or services and/or respond to Your inquiries.

Whenever We request personal information from You on our website, We will always aim to reasonably explain why We are collecting the information and refer You to this policy for more comprehensive detail and ask you specifically to allow us to retrieve such personal information.

What type of information is collected from You?

Contact form
When You contact us about our products and services, We will request personal details such as Your name, email address, telephone number, IP address and the pages You have visited on Our Site.

When You request to receive our newsletter service, We will request personal details such as Your name, email address, IP address and the pages You have visited on Our Site.

When You request access to receive a free demo, We will request personal details such as Your name, email address, phone number, country, profession, company, IP address and the pages You have visited on Our Site.

How is Your information used?

We may use Your information to:

  • Respond to Your enquiries
  • Process online orders that You have placed with Us regarding products, services, or membership
  • Seek Your views or comments on the services We provide
  • Notify You of changes to our Products
  • Communicate by responding to Your requests or inlight you with information that might be of interest to You
  • Contact You with special offers and additional information through e-mail or by phone
  • We may sometimes be obliged to disclose your personal information by law such as by a regulator with appropriate power, or court order.  In addition, information held by or for public bodies can be subject to freedom of information requests

How long do We keep Your information?

If You purchase any Products from Us, then under Danish tax law We are required to keep Your basic personal data, more specifically Your name, address and contact details, for a minimum of 6 years after which they shall be promptly destroyed unless Your specific request. We will hold Your personal unidentified information in our systems indefinitely for marketing purposes or until You notify us that You no longer wish us to do so, unless Your request contradicts our statutory obligations.

Who has access to Your information?

Your privacy is important to us. That’s why We will not, under any circumstances sell or rent Your personal information to any third parties. In addition, We will not share Your information with third parties for their specific marketing purposes.

Third party representatives working on Our behalf or in association with The Body Language Academy:

In order to respond to Your enquiries, deliver products and services or to send You newsletters, We may need to pass Your information to our 3rd party service providers. In all circumstances, We will remain the controller of Your data and our third party service providers will be processors of Your data.

For example, if You subscribe to our newsletter service, Your personal data such as Your name and email address may be processed by a third party email processor such as MailChimp who specialize in the delivery of email newsletter services. Please note We will not transfer data about your gender or your age, however We do need to keep your email which will be erased if You unsubscribe our newsletter.

When We use third party service providers, We disclose only the personal information that is absolutely necessary in order to deliver the service.

What is the legal basis for Our processing of Your data?

We process Your data in line with the Data Protection Act 1998 (DPA) and the European General Data Protection Regulation (GDPR):

  • Compliance with the contractual obligations (Art. 6.1.(b) GDPR)

The processing of Your data for the purposes of providing training or other services within the framework of our contracts with participants, speakers, service providers etc. The nature and extent of data processing depends on the specific purpose pf the contract.

  • On the basis of your consent (Art. 6.1(a) GDPR)

Your consent to process personal data is required in particular to send you information. You consent can be withdrawn at any time.

Your data protection rights

We respect and protect Your privacy and we are committed to being as transparent as possible concerning Your rights. Thus, We refer to the rights below:

  • Any affected person has the right to access pursuant to GDPR Article 15
  • The right to rectification pursuant to GDPR Article 16
  • The right to erasure pursuant to GDPR Article 17
  • The right to restrict processing pursuant to GDPR Article 18
  • The right to transfer Your personal data pursuant to GDPR Article 20
  • The right to object pursuant to GDPR Article 21

Restricting marketing communications

It’s important that You are aware that You have a choice about whether or not You wish to receive marketing information or service notifications from us.

If You have previously given us consent to process Your personal data and send You marketing information, You can withdraw such consent at any time by unsubscribing or contacting us directly. Our contact information is available under the Contact tab of Our Site. We will aim to cease the delivery of all marketing communications to You immediately on receipt on Your objection or un-subscription.

How can You access, update or delete Your information?

  • Accessing Your data
    You have the right to ask for a copy of the information We hold about You. You can request a copy of this data at any time by contacting us directly. We will, where possible, always supply Your personal data in a convenient and transferable format normally within 30 days.
  • Updating Your data
    Your personal data probably changes all of the time, and the accuracy of Your information is important to Us. Therefore, if Your details do change, or the information We hold becomes inaccurate or out of date, please let us know by contacting us directly and We will rectify Your data. Our contact information is available under the Contact tab of Our Site.
  • Deleting Your data
    If You would like us to delete or erase Your personal information from our systems, then where possible (if not required for statutory or contractual requirements) We will do so normally within 30 days and provide confirmation that Your data has been removed from our systems. To request that Your personal data is erased from our systems, please contact us directly. Our contact information is available under the Contact tab of Our Site.

Transferring Your information outside of Europe (“Restricted Transfer”)

In order to complete some forms of communications or service delivery, We may need to pass Your information to service suppliers who are registered outside the European Union (“EU”). For example, this may occur if We use the US based newsletter emailing service provider MailChimp.

By submitting Your personal data, You hereby consent to such transfer, storing or processing. When transferring Your information outside of the EU, We take steps to ensure that Your privacy rights continue to be protected.

In such case of a Restricted Transfer we shall ensure the existence of an approved code of conduct together with binding and enforceable commitments between Us and such a receiver outside the EU.

Security precautions

Our Website is protected with SSL encryption. This means that any information We collect from You via Our Site is protected and secure. When You are asked for any personal data on Our Site, You will see a lock icon in Your browser, ratifying that Your data is secure. Moreover, whenever possible, Your data will be anonymized so that it cannot be identified personally with You.

Once We receive Your information, We make our best effort to ensure its security on our systems. In order to prevent unauthorized access or disclosure, We have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information We collect online.

In the unlikely event of our systems and Your data being breached, pursuant to GDPR Article 33, We shall notify You within no later than 72 hours after having become aware of such breach, including full details of what parts of Your personal data have been compromised and provide You with the contact details of the data protection officer within Our organization where more information can be obtained.


In order to better improve our Products, and Site experience, We may analyze Your personal information to create a profile of Your actions, interests and preferences. Where applicable, We do this so that We can tailor Your experience on Our Site and contact You with more relevant information specified to Your needs.

Examples of this may include:

  • Profiling Your previous points of interest on Our website and automatically tailoring the messages and images You see when returning to Our Site
  • Profiling Your interests in Our products and automatically sending You tailored marketing communications or newsletter variants

We may need to request specific information from You to help us confirm your identity and ensure your right to access the information. This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Please be aware, that at no point is automated profiling used to assess Your credibility or eligibility for contractual approvals or legal decision-making.

Links from Us to other Websites

In order to provide You with further information or additional reference points, Our Site may contain links to other websites run by other organizations.

Please be aware, that We cannot be responsible for the protection and privacy of Your information which You provide whilst visiting such other websites and such websites are not governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to any website in question.

Complaints procedure

If at any point You wish to raise a complaint about how We have handled Your personal data, then please contact us directly.

Data Collection

Please be aware that Our Site uses Web Beacons and cookies. If You haven’t heard of ‘Cookies’ before, they are small pieces of information sent by a Website and stored on Your hard drive.

We use ‘Cookies’ to collect statistical data about Your browsing actions and preferences. For example, We may use cookies to store Your language preference on Our Site. Please be aware that our ‘Cookies’ anonymize your identity and not to identify You as an individual, until You have contacted us through Our Site.

Our Site implements Google Analytics (a Web analytics service), which sets a cookie on Your web browser in order to evaluate Your experience of Our Site.

What is a cookie and why do I need to know?

A cookie is a simple text file that is stored on Our Site visitors’ computers when they land on Our Site. Cookies allow Our Site to record things such as; what search terms visitors entered into a search engine to find Our Site or how many people came to Our Site on a specific day. In other instances, cookies are used to provide core functionality such as; keeping members logged in to Our Site or enabling customers to buy products or services from a website.

Google Analytics Cookie Names

  • _utma
  • _utmb
  • _utmc
  • _utmz

We will ask for Your specific consent for Our use of Cookie files for Your convenience. Furthermore, If You continue to browse Our Site without changing Your cookie settings, We will presume that You are happy to receive this cookie from Our Site. If, however, You are not happy to receive cookies from Our Site, You can change Your browser cookie settings at any time.

How can I manage website cookies?

If You wish not to receive cookies from Our Site, You can change Your web browser settings so that You will be notified when any website tries to send You a cookie. At this point You can choose to accept or refuse the cookie. In addition, You can also delete historical cookies from Your browser at any time.

In order to manage cookies please refer to Your web browsers help function, which will guide You through the process of managing Your browsers privacy settings. Alternatively, You may want to visit, an independent website which contains comprehensive information on how to do this on a wide variety of desktop browsers.

Review of this Policy

We keep this Policy under regular review. This Policy was updated June 2020.You are bound by any version of Our Privacy Policy when You use Our Products and/or Site whilst such Privacy policy is in effect.